With the advancement of technology and internet, the mode of shopping has been changed. In today’s world, online shopping is one of the most essential and popular aspects of our lives.
You can hardly find anyone living in this world who has not taste the benefits of online shopping. There is no end of the benefits of online shopping. And, two of the most popular online shopping platforms that have been serving people reliably for years are Meesho and Amazon.
Meesho and Amazon – both are very popular eCommerce online stores that sell products to their customers by delivering the orders to their doorsteps.
Both of these online selling platforms sell almost same kind of products. Then what is the necessity of comparing them? Well, we will soon find it out as we keep on going through this article.
Meesho vs Amazon Comparison in Detail
Establishment
Meesho was established by Visit Aatrey and Sanjeev Baranwal in 2015. On the other hand, Amazon was established by Jeff Bezos in 1994. So, Meesho is comparatively a new platform than Amazon. While Meesho was established to serve customers with affordable price, Amazon was established to sell products at a little high price.
Area of Business
Meesho is a new startup. It does not have wide range of products. It provides opportunities to the newbie e – commerce sellers to sell and resell their products in India only.
On the other hand, Amazon contains lots of products with variations. Its products always come from trusted and approved sellers and it sells products all over the world.
Quality of Products
According to the consumers, Amazon sells products that are of higher quality than that are sold by Meesho. This difference in quality of products of these online stores reflects on their price also.
When quality of products is lower, the price of that product is automatically lower. And, when quality is better, the price is also higher. That is why Meesho can sell products at cheaper price than Amazon.
Difference in Business Model
If we look at the business model or business strategy of Amazon and Meesho, we could see a big difference between them. The business model of Amazon is to sell products to the direct customer, while the business model of Meesho is not to sell products directly to the customers.
Rather, this platform helps other sellers sell their products so that these sellers can make commission. This is why Meesho is called a Reselling or Dropshipping platform. The resellers can expand their business through other social platforms, like WhatsApp, Facebook, and Instagram. This is the reason Meesho uses the tagline “My Shop”.
The impact of these business models is shown through a huge difference in the prices of the products sold by Amazon and Meesho. If the price is cheap, the reseller can add good commission to the actual price. So Messho always has to keep prices lower than Amazon.
Process of Registration
We all know that if we want to use any online platform, the first thing we have to do is to register ourselves with it. When it comes to the registration with Amazon, it is a little difficult.
On the other hand, the registration process of Meesho is very easy. Even if you have less knowledge of how to register in an online selling platform, Meesho will seem to be comfortable for you. This is why Meesho achieves more suppliers and buyers than the Amazon.
Difference in Discounts
For the past few years, Amazon has been getting appreciation from its consumers to provide huge discounts on their products. It is true that products in Meesho are cheaper in price than that in Amazon, but Amazon always surpasses Meesho in satisfying customers by so many discounts and price – offs.
Providing Financial Independence
In providing financial independence, Meesho beats all the other online shopping platforms. One of the major aims of Meesho is to provide financial independence to the sellers who have small shops or do not have their own shop.
In providing financial independence to women, Meesho is doing a great job. Those women who cannot go out of their home for business, can easily work by sitting at their home only. In this way, Meesho help the people earn independently.
Our Verdict on Meesho vs Amazon
Both Meesho and Amazon are reliable online e – commerce platforms that have made our online shopping more peaceful and easier. There are so many other differences between these two platforms, but here we have just tried to point out the major ones.
