Selected client work
SEO strategies.
Measurable growth.
Explore the strategies, search data and business outcomes behind two client SEO campaigns.
From the published studies
organic clicks for a custom watch brand
leads reported by a reputation management business
Featured case studies
A closer look at the work.
Each study covers the starting point, the work delivered and the results over a three-month reporting period.
01 / Ecommerce SEO
From 141 to 11.3K organic clicks.
A custom watch brand had more than 100 products, but limited organic visibility. The campaign connected product and collection pages with content for each stage of the buying journey.
organic clicks
impressions
average position
The approach
Product-page optimisation, commercial keyword targeting, semantic SEO and search-led buying guides.
Campaign evidence
Google Search Console. Latest three months compared with the previous three months.
02 / Service-business SEO
More search visibility. 200+ leads.
A reputation management business needed stronger visibility for review-removal and other commercially relevant searches. Organic clicks grew from 145 to 543 during the campaign period.
leads reported
organic clicks
impressions
The approach
Search-intent research, topical content, on-page optimisation and commercial comparison pages.
Campaign evidence
Google Search Console comparison. The full study also reports 200+ leads during the same period.
Inside the strategy
How the work came together.
01 / Find the opportunity
Start with search intent.
Identify the searches that connect a business’s products or services with what potential customers need.
02 / Build relevance
Strengthen the right pages.
Improve commercial pages and create supporting content that answers questions across the buying journey.
03 / Measure and refine
Follow the performance.
Review clicks, impressions and rankings, then refine existing content as new search opportunities emerge.
Your next step
Let’s find your next
growth opportunity.
Tell me about your website, your audience and the results you want to achieve.